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Design Thinking & building ideas up

Who can use design thinking?

Whether you work in business, government, education, or nonprofit, design thinking can help you develop revolutionary solutions based on the needs of others.

What are the benefits of using design thinking?

  • Create solutions for the unmet needs of customers, clients, students, or users
  • Risk reduction is associated with launching new ideas, products, and services
  • Reinforce innovative solutions that are extraordinary, not just temporary
  • Opportunity to view a problem from a different perspective
  • Leverages team building and innovation


Workplace Empathy Study

“The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help.” -David Kelley

The 2019 State of Workplace Empathy Study

  • "CEOs increasingly see empathy as a vital workplace value, but they are struggling to bring it to life. With employees using empathy as a decision point to stay or go, it's more important than ever for leaders to figure it out so they can compete in today's historically challenging labor market."
  • 92% of employees would be more likely to stay with a company if the organization empathized with their needs.
  • 60% would be willing to take less pay if their employer showed empathy, and 78% would leave an employer for equal pay if the other company was empathetic.
  • 77% of employees would be willing to work longer hours for an empathetic employer.

"In today’s workplace, empathy has become expected and must be woven into an organization’s DNA. Without it, organizations are falling behind." -Rae Shanahan

LEADERSHIP Mapping Project

Participants will create a customized framework to listen, learn, and lead.

Empathy is needed to dive into a human-centered design process like design thinking. Get a chance to set aside your own assumptions about leadership and gain real insight into others.
Groundwork

  • What might you need to unlearn? 
  • What is the simplest thing you could reimagine that could have the greatest impact? 
  • As a leader, how might you support others that are working to innovate?

Introduction: Historical Trailblazers

  • Explore a timeline of trailblazers
  • Leading with "What if...?"

Module 1: Empathize & Define

  • Set aside assumptions to understand users, their needs, and the problems
  • Explore and create empathy map and user journey
  •  Analyze and synthesize core problems
  • Clearly define the problem in a human-centered manner

 Module 2:Ideate

  • Explore "thinking outside the box"
  • Generate a mindmap, brainwalk, storyboard...

Module 3: Prototype

  • Test and refine the prototype
  • Create a clear view of users interacting with the end product

Module 4: Test and Tell

  • User testing
  • Craft a story to inspire action

catalyst for creativity

ARe you ready?

Create a customized framework to listen, learn, and lead.


  • Create a customized framework in 3 days
  • 2 coaching sessions 
  • Create solutions for the unmet needs of customers, clients, students, or users
  • Reinforce innovative solutions that are extraordinary, not just temporary
  • Opportunity to view a problem from a different perspective

Contact Us

Book Free Introductory 30-Minute Phone Consultation

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Wollstonecraft Coaching

Washington, District of Columbia 20006, United States




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